Alonzo Jackson or "Zoe," as he's fondly known, has taken the underground streetwear scene by storm. The Chicago south side native, who's mascot began with a quick sketch of a duck when he was seventeen, has grown into the face of the brand "Fashion Geek". Mixing contemporary, classic, and urban styling with a witty sense of humor, Alonzo has established a key customer base for Fashion Geek which includes Kanye West, Lupe Fiasco, Jermaine Dupree, Jagged Edge and most recently, in the XXL magazine on Young Jeezy. In addition, Fashion Geek Clothing has been featured in publications including Complex Magazine, Antenna and New City. In 2008, Jackson was accepted into the SLATE show at the International Magic Fashion Tradeshow in Las Vegas where he exhibited Fashion Geek Clothing's 2008 Fall/Winter Collection for worldwide buyers. Everything Jackson has learned about fashion design, production and manufacturing has been from pure fascination with the process. Jackson admires such designers as Ralph Lauren, Tommy Hilfiger, Louis Vuitton and Gucci.